ELEVATING THE DRINKS INDUSTRY FROM THE INSIDE OUT

Brand Support and Strategy
Long-term, in-depth strategy reports - with facilitation on a local or global scale
Facilitation of on-trade research through our global network of decision makers
Strategies for maximising rate of sale using real time insider knowledge of both the on-trade and consumers
Industry Landscape Reporting
Overall market insight - including future trends
Product category reporting - including competitor analysis
Neighbourhood bar-scaping - including local audience insights and competitor venue auditing
New Business Consultancy
Big-picture company strategy and creation of new sales materials (decks)
Idea brainstorming and writing of pitching presentations

Competition Judging
Experience includes: World Class Global Final, Flor De Cana World’s Most Sustainable Bartender Global Final, Great Taste Awards, Imbibe Drinks List, CLASS Awards
Expert Comment and Editorial
Expert comment within: The Telegraph, The Daily Mail, Stylist Magazine
Editorial contribution to: CLASS Magazine, The Cocktail Lovers, Discard the Zine
Public Speaking, Panel Members and Conference Hosting
Experienced speakers including: Tales of the Cocktail, P(our), Imbibe Live
Panel members and Hosts, including: Moët & Chandon Cocktail Conversations, Double Dutch International Women’s Day Panel Discussion, Hospo Live
Recruitment
Head-hunting for high level positions
Strategic introductions between commercially useful contacts
Employer / Employee mentorship and coaching
Agency Employment
Brand / Agency introductions across all sectors including PR, social media, experiential and strategy
Creation of briefs for tender
Shortlisting - including in-depth agency profiling
High-Level On-Trade Advocacy
Curation and hosting of trade advocacy trips and events
Guest list formulation plus personal invitations
In-depth itinerary drafting and detailing
“One of the strongest pieces of work I have seen on impacting the UK
on-trade on behalf of our brands. The implications from the work they provided have been put into place with immediate effect.”
Stjin Strobbe, Director of Bacardi Rum, Europe & Oceania
“Thank you for such a great hosting and panel session for Champagne Cocktail Conversations – everyone loved it!! The chat was super engaging with really interesting questions and insights across the panel as a whole.”
Isabel Ramalho, Moët Hennessy UK Limited
“Hannah and Siobhan are an absolute joy to work with - connected, clever and cool. HANDS have made sure that new opportunities are always presented to AKA when the fit feels right. These are clients we otherwise would not have been in touch with, and in a competitive market - this is incredibly valuable to us as an agency.”
Katrina Kutchinsky
Co-Owner of AKA Communications