Hannah Sharman-Cox and Siobhan Payne are two of the leading faces of the global cocktail scene. As consultants, contributors and connectors within the drinks trade - they aim to elevate the industry from the inside out.   

HANDS London officially launched in 2020, though the pair have worked together for a decade before this. Drawing on their unrivalled industry knowledge and contacts, alongside their unbeatable insight of consumer drinking culture through their award-winning festival - their goal is to champion excellence in all forms and close the gap between the two sides of the bar.   

Their consultancy work to date has included the creation of global commercial strategies, industry landscape reports, plus foundations and frameworks for start-up businesses. They regularly contribute to global judging panels, seminars and national and international press pieces - and through their connections, they help ensure the right people always find each other - through head-hunting, agency introductions and advocacy.  

The pair are founders of London Cocktail Week which began in 2010. To date the festival has welcomed hundreds of thousands of guests, inspired a new generation of Londoners to demand better drinking experiences and injected millions of pounds of revenue directly back into the London hospitality trade. 

London Cocktail Week was named Event of the Year by the Spirits Business Awards in 2024 - following an incredibly successful fifteenth year. On an international stage, the festival has become a blueprint for multiple Cocktail Weeks across the world and is universally recognised to be the best example of a cocktail festival globally. 

Justine Simons OBE, Deputy Mayor of London for Culture and Creative Industries describes the festival as “A brilliant London innovation, exported to the world”.

Hannah & Siobhán, alongside Global Bartending Founder Dan Dove, co-founded The Pinnacle Guide in 2024 - a 1, 2 & 3 PIN recognition system for the world’s best bars which rigorously assesses excellence - both sides of the bar. The launch followed a two year consultancy with the global bar industry in order to build a system that the trade could fully get behind. 

To date there are 146 PINNED bars in the world and The Pinnacle Guide is open for self-nominated applications in fourteen countries.